Enter tool number two. The core framework for Challenge Mapping is based on the mission maps developed by Mazzucato. The Yunus Centre has made a conscious shift to challenge-led research and innovation practices (you can read more about it here), in a bid to explore how the interest of multiple and diverse stakeholders can become better aligned to make change.
The Challenging Mapping framework helps foster a more collaborative environment and encourages a ‘test-and-learn’ approach, with a healthy respect for discovering the unknowns. It involves determining the big audacious goals, the coherent fields of action, and any key stakeholders or ‘critical actors’ who will need to action steps along the way.
Impact projects will grow out of this. These are typically bottom-up projects that encourage experimentation and learning, further facilitated by an impact map, which helps outline a working hypothesis around how each individual project will contribute to the bigger directional goal over time.
Explore the full visual mapping tool here.
Importantly, the Challenge Map is not suggesting a linear, strategic planning approach to creating change, but rather it seeks to visualise and organise the many different learnings needed to direct innovation towards a goal.